#7 DIGITAL MARKETING TRENDS FOR 2020
Digital strategies are all about innovating and improving existing tactics.
Looking beyond 2019, here are 7 potential digital marketing trends of 2020 that may change the game as we know it, forever.
1. Voice Search
31% of smartphone users worldwide use voice-activated search, like Siri, at least once a week. It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search one of the biggest online marketing trends of 2020.
This is the year that digital marketers can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long tail keywords like “how to make vegan brownies” instead of a shorter keyword like “vegan brownies.”
2. AR & VR Marketing
Augmented reality (AR) and virtual reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. While VR was the more popular of the two for a long time, it is predicted that AR will outpace VR in 2020.
Using AR to connect with customers – Smartphone and tablet apps have made it possible for any user to experience augmented reality, and many marketers are using AR to great advantage. In retail, several apps allow users to virtually “try before they buy,” which is especially helpful for online buyers. Using AR for ecommerce can lower the incidence of customer returns and increase customer engagement.
AR is already being used by major companies like IKEA. Using their app and AR, customers can see what a piece of furniture would look like in their space before purchasing (or even setting foot in a store)!
Take a look!
Source: IKEA Application
- 63% of consumers are highly annoyed with generic advertising blasts
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails, and more.
As per Email Monks, “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”
Segmented email lists are one of the most popular ways to personalize your online marketing efforts.
Most email marketing tools, like MailChimp and Constant Contact, and marketing automation tools, like HubSpot and Pardot, make list segmentation simple and easy.
If you’re not personalizing your marketing messages, make 2020 the year that you make marketing personal.
4. Influencer Marketing
Influencer marketing has been around for several years now, and it’s not going away any time soon.
Because influencer marketing is generally more authentic, 92% of people trust other consumer recommendations over corporate advertising.
A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by 2020.
5. Content Marketing
Is content still king in 2020? You better believe it!
Not only does content demonstrate knowledge and expertise to potential customers reading your articles or pages, it’s what search engines put in their search results. In short, content fuels the fire that is your search engine optimization, so it’s best to never stop creating content. In 2020, focus on creating interactive content and videos.
6. Position “Zero” in SERP
The position #1 is no longer the top spot in search results. Position Zero or “#0” position, the featured snippet of text that appears before the search results, is now the top spot and it’s highly coveted.
This prime-time ranking spot typically answers the question or search query and includes a link back to the source of the information. Dr. Peter J. Meyers wrote an interesting article for Moz about the “0” position and tips for getting this ranking. (https://moz.com/blog/ranking-zero-seo-for-answers)
7. Social Messaging Apps
Social media apps like Facebook Messenger, WeChat, and WhatsApp aren’t just for messaging friends anymore. These apps are becoming popular ways for businesses to communicate with their customers. In fact, Facebook Messenger sees over 10 billion messages exchanged between individuals and businesses each month.
Messaging apps are popular for businesses because customers find it convenient to have direct contact with companies. In addition, it allows for extremely personalized marketing, which we already know people love.
Here are a few ways businesses are using messaging apps:
- Establishing contact and building relationships
- Educating customers about their business/products
- Boosting sales
- Inviting people to events
- Regaining potential customers
- Providing customer support
Think about how your business can use social messaging apps in 2020!
Digital marketing is constantly changing and we think the above tactics and ideas are going to be huge game-changers in 2020. What do you think? What marketing trends are you predicting for 2020? Tweet us your trends and predictions at @ThinkFirst
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